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CTV AD DAYS Brasil 2024

Days

Hours

Minutes

Seconds

Speakers

Leo Khéde

Head of Ad Sales LATAM

Netflix

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Daniela Souza

Fundadora & Chief Growth Officer

AD Digital

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Marcelo Souza

Diretor de Tecnologia para Publicidade

Globo

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Giselle Ghinsberg

Ad Sales Director and Partnerships Brazil

The Walt Disney Company

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Eduardo Teixeira

Creative Brand Solutions Director

Warner Bros. Discovery

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Marcia Esteves

CEO and Partner

Lew'LaraTBWA I ABAP President

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Vitor Miguel

VP of Data & Business Growth

WMcCann

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Renata Fernandes

Digital Advertising Products Director

Globo

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Ariane Finavaro

General Channels & Engagement Director

BETC Havas

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Natália Calixto

Consumer Value Management Director

Grupo Boticário

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Fernanda Saboya

Marketing Director/ consumer connections

Heineken

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Daniela Barbiere

Media Director - Client: Ypê

DPZ

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Leonardo Moraes

Gerente de Midia America do Sul

General Motors

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Monica Romano Ingala

Operations & Content Monetization Manager

Ubisoft

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Karin Ribeiro

Digital Business Manager

SBT

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Key topics 2024







Media Partners

NXT Media Days Brasil

CTV Ad Days Brasil is collocated with two other dynamic event series –  Nextv Series Brasil and  Retail Media Days Brasil – under the unified brand, NXT Media Days Brasil. Together, these events create a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

NXT Media Days Brasil brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days Brasil is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

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Collocated Events

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

Meet & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Netflix strikes first and grows like never before in Latam

Netflix saw record growth in Latin America in Q4 2023. It achieved a 5.4% quarterly increase in subscribers, something it hadn't done since 2020 during the pandemic. The last quarter also marked an exceptional year in which it managed to return to double-digit year-on-year growth and add more than 4.3 million accounts. Behind the success are the new plans with lower prices: Ad-tier and, mainly, account sharing crackdown.

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Pay TV in Latin America: is super-aggregation the way forward?

Cable operators and streaming platforms, previously perceived as competitors, now collaborate and join forces in search of strengthening their positions in the market, also allowing OTT players to reach more households and benefit from billing partnerships with Telcos. For OTT platforms whose costs have risen sharply with content investments and operational costs, the profitability of this strategy is questionable.

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Venue

Venue

Novotel São Paulo Morumbi                                                 R. Min. Nelson Hungria, 577 - Vila Tramontano.               São Paulo - SP, Brasil

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