CTV Ad Days Brasil - São Paulo

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CTV AD DAYS Brasil 2024

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Speakers

Leo Khéde

Head of Ad Sales LATAM

Netflix

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Daniela Souza

Fundadora & Chief Growth Officer

AD Digital

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Marcelo Souza

Diretor de Tecnologia para Publicidade

Globo

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Giselle Ghinsberg

Ad Sales Director and Partnerships Brazil

The Walt Disney Company

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Eduardo Teixeira

Creative Brand Solutions Director

Warner Bros. Discovery

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Marcia Esteves

CEO and Partner

Lew'LaraTBWA I ABAP President

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Vitor Miguel

VP of Data & Business Growth

WMcCann

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Renata Fernandes

Digital Advertising Products Director

Globo

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Ariane Finavaro

General Channels & Engagement Director

BETC Havas

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Natália Calixto

Consumer Value Management Director

Grupo Boticário

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Fernanda Saboya

Marketing Director/ consumer connections

Heineken

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Daniela Barbiere

Media Director - Client: Ypê

DPZ

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Leonardo Moraes

Gerente de Midia America do Sul

General Motors

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Monica Romano Ingala

Operations & Content Monetization Manager

Ubisoft

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Karin Ribeiro

Digital Business Manager

SBT

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Leo Khéde

Head of Ad Sales LATAM

Netflix

About the Speaker

With over 20 years of experience in the digital market, Leo Khede currently leads the Ad Sales division at Netflix for Latin America. Previously, he spent 2.5 years heading the agency division at TikTok for Latin America and served as General Manager of the Miami office for 8 months, overseeing Pan-Latin American business and Spanish-speaking countries in South America. Leo also held various leadership roles at Yahoo from 2005 to 2017, where he served as Commercial Director and E-commerce Director. During this time, he played a significant role at IAB Brasil, founding and chairing the Adnetwork Adexchange Committee in 2011.

After Yahoo was acquired by Verizon, he became Sales Platforms Director at Verizon Media Brasil from 2018 to 2020. Leo is also a member of the MBA program at the Berlin School of Creative Leadership and serves on the board of the NGO Nosso Olhar, which focuses on the inclusion of individuals with Down Syndrome.

Panels

Viewer ad experiences for a new Generation

Daniela Souza

Fundadora & Chief Growth Officer

AD Digital

About the Speaker

Daniela Souza é fundadora da empresa AD Digital, onde atua atualmente como CGO, Conselheira da SET, Co-curadora do Congresso da SET desde 2017, além de fazer parte do Comitê de Vídeo Digital do IAB Brasil. Entrou no mercado de Mídia e Entretenimento em 1994.

É palestrante convidada nos principais eventos relacionados com a criação, o gerenciamento, distribuição de conteúdo e monetização, nos quais compartilha sua visão sobre mercado e tendências de futuro para a indústria. Vem participando de grandes projetos no Grupo Globo, SBT, Youtube Space, Grupo Jovem Pan, CNN Brasil, Afya, Google, JBS, Polishop, entre tantos outros grupos de comunicação, tanto nacionais como regionais. Também participa do WIN (A WIN é um espaço de mulheres para todos, onde ocorrem trocas de experiências e desafios sobre temas relacionados à inovação).

Mais recentemente, embarcou no universo publicitário através de uma parceria com a Amagi para trazer para o Brasil a iniciativa Ads+, uma das primeiras mídia networks focadas no universo de CTV e FAST Channels.

Daniela Souza is the founder of AD Digital, where she currently works as CGO, SET Board Member, Co-curator of the SET Congress since 2017, as well as being part of the IAB Brasil Digital Video Committee. She entered the Media and Entertainment market in 1994.

She is a guest speaker at major events related to creation, management, content distribution and monetization, where she shares her vision of the market and future trends for the industry. She has participated in major projects at Grupo Globo, SBT, Youtube Space, Grupo Jovem Pan, CNN Brasil, Afya, Google, JBS, Polishop, among many other national and regional media groups. She also participates in WIN (WIN is a women’s space for everyone, where experiences and challenges on innovation-related topics are exchanged).

More recently, she embarked on the advertising world through a partnership with Amagi to bring the Ads+ initiative to Brazil, one of the first media networks focused on the CTV and FAST Channels universe.

Panels

The future of CTV identity resolution

Marcelo Souza

Diretor de Tecnologia para Publicidade

Globo

About the Speaker

Technology Director responsible for the development of Globo’s digital products, including globo.com, G1, globoesporte.com, Gshow, Cartola, Globoplay, Canais Globo (Globosat Play), Premiere Play, and Combate Play.

Panels

Retail media + CTV: a win-win combination?

Giselle Ghinsberg

Ad Sales Director and Partnerships Brazil

The Walt Disney Company

About the Speaker

Giselle Ghinsberg, Head of Disney Advertising and Partnerships (DASP), is a prominent professional in the advertising industry. Co-author of the book Mulheres do Marketing, she spent 20 years at Globosat, where she led major negotiations and projects while building successful teams. With an innovative mindset, she created remarkable case studies and now brings this vision to Disney, fostering partnerships between brands and the entire ecosystem of the Group.

Panels

Viewer ad experiences for a new Generation

Eduardo Teixeira

Creative Brand Solutions Director

Warner Bros. Discovery

About the Speaker

With over 18 years of experience in the entertainment industry, this advertising professional holds a degree from Faculdade Cásper Líbero and has completed specializations in Behavioral Trends at ESPM and Audiovisual Production at New York University. He has led projects that have won international awards such as Cannes, GEMA Awards (formerly PromaxBDA), and Effie.

Having worked in operations, strategic planning, and marketing, he currently leads the Creative Brand Solutions area, curating and developing projects with advertisers that involve WBD IPs and the Max streaming service. Additionally, he drives independent initiatives within the organization as a Diversity, Equity & Inclusion advocate.

Panels

Viewer ad experiences for a new Generation

Marcia Esteves

CEO and Partner

Lew'LaraTBWA I ABAP President

About the Speaker

Marcia Esteves is one of the few women holding a CEO position in advertising and communication agencies in Brazil. She is the CEO & Partner at Lew’LaraTBWA and has over 20 years of experience in the agency market, contributing to the development of various brands.

Under her leadership, the agencies she has worked with have achieved the highest recognitions, from Grand Prix and Lions at Cannes, Effie, and El Ojo, to being nominated for the Caboré Award.

As a professional, she was recognized as one of the 50 Women of Impact in Latin America in 2023 by Bloomberg Línea, received the Troféu Garra for Market Leadership by APP, was named an Icon of Advertising at the Affonso Serra Award, and was honored as a Woman to Watch and Advertising Professional of the Year. She has also been among the most admired professionals in the communication market in 2020 and 2022 (Scopen) and is a member of the Hall of Fame of the Brazilian Marketing Academy (ABRAMARK).

She is also the President of the Brazilian Association of Advertising Agencies (ABAP), Vice President of the Amcham Board, and Advisor to the Women’s Entrepreneur Network (RME).

Panels

The road to multi-currency measurement in Brazil

Vitor Miguel

VP of Data & Business Growth

WMcCann

About the Speaker

Vitor Miguel has a consistent trajectory in digital marketing, focusing on performance, data and martech. In 2023, he served as executive marketing and performance manager at Banco PAN. Previously, between 2021 and 2022, he was performance director at WMcCann. In 2024, he returned to WMcCann, opening a new position at the agency: vice president of Data & Business Growth. Participating in and leading implementation projects that cover tools such as WhatsApp, Adobe Analytics, Target, CMS, MMPs, as well as data integration through APIs, in addition to monitoring and optimizing media strategies, Vitor also has experience at Accenture Interactive , having contributed to the acceleration of the digital businesses of brands such as Chevrolet, Seara, Vivo, HP (Brazil and LATAM), Banco do Brasil, Chilli Beans, Wine, among others.

Panels

The big Brazilian ad buyers roundup

Renata Fernandes

Digital Advertising Products Director

Globo

About the Speaker

Renata Fernandes is the Director of Digital Advertising Products at Globo. She holds a degree in Journalism from UERJ and a postgraduate degree in Media Management from the University of Westminster. She has been working in the digital ecosystem for over ten years. She has led areas of digital media product creation and development, digital transformation, business intelligence, and consumer data. She is currently responsible for developing the strategic digital vision for advertising products.

Panels

Viewer ad experiences for a new Generation

Ariane Finavaro

General Channels & Engagement Director

BETC Havas

About the Speaker

Professional with over 20 years of experience in Brazilian and multinational companies, with extensive expertise in all media, from digital and social media to traditional media. Currently pursuing an MBA in AI, Data Science, and Big Data, holds an MBA in Marketing from ESPM and Florida International University, and a Bachelor’s degree in Social Communication from Cásper Líbero. Currently serving as General Media Director at BETC Havas and Head of the Data & Insights Hub, managing major clients such as Reckitt, TIM, Assaí, RedBull, Stellantis, LVMH, among others. Previously worked as Media Director at JWT (now VML), handling accounts for Unilever and J&J. Passionate about communication and media strategy, using data to generate insights and develop effective campaigns. Skilled in negotiation and leadership, with a focus on innovation and team development.

Panels

Retail media + CTV: a win-win combination?

Natália Calixto

Consumer Value Management Director

Grupo Boticário

About the Speaker

Consumer Value Management Director at Grupo Boticário, with over 12 years of experience in her areas of expertise. She is currently responsible for the consumer value management strategy for all the brands within the Group. Natalia holds a degree in Pharmacy from the University of São Paulo (USP) and an MBA in Administration and Marketing. She has previously worked at companies such as Google and Electrolux.

Panels

The big Brazilian ad buyers roundup

Fernanda Saboya

Marketing Director/ consumer connections

Heineken

About the Speaker

Fernanda Saboya is an advertising professional with a degree in Social Communication from UFRJ and an MBA in Business Management from Ibmec. She is currently the Director of Consumer Connections at Heineken Group. With a 17-year career, she has worked at start-ups, agencies, and large companies, always focusing on marketing, media, and technology. She led the media and BI department at Coca-Cola for 5 years and, for the past 2 years, served as the General Manager of Editora Melhoramentos, overseeing a turnaround and digital transformation process. She has worked with various industry organizations (ABA, Grupo de Mídia, Cenp) and is currently a Board Member of BCMA (Branded Content Marketing Association).

Panels

The big Brazilian ad buyers roundup

Daniela Barbiere

Media Director - Client: Ypê

DPZ

About the Speaker

17 years of experience in the media industry, building data-driven and results-oriented digital, offline, and cross-media strategies. She has worked with various market segments such as Telecommunications, Automotive, Retail, and Luxury, and in the past 10 years, she has specialized in the consumer goods market. She has worked at agencies like Rapp, Fbiz, and VML, and is currently leading the Ypê account at DPZ.

Panels

The future of CTV identity resolution

Leonardo Moraes

Gerente de Midia America do Sul

General Motors

About the Speaker

Leonardo Moraes – Media Manager South America at GM

Panels

The big Brazilian ad buyers roundup

Monica Romano Ingala

Operations & Content Monetization Manager

Ubisoft

About the Speaker

With 10 years of experience in the gaming industry, she holds a degree in Business Administration and a Master’s in Marketing and Digital Business Intelligence. She has led special projects, such as the launch of a new streaming platform, loyalty programs, and content monetization initiatives. Additionally, she manages the distribution and production operations for physical games in Latin America. Currently, she serves as the Operations and Content Monetization Manager at Ubisoft Entertainment.

Panels

In-game advertising and partnerships: here to play

Karin Ribeiro

Digital Business Manager

SBT

About the Speaker

Executive specialized in Digital Transformation, Sales, and Digital Marketing, results-oriented. Extensive experience in building products and services for digital marketing solutions, with a special focus on Publishers.

Adopts a consultative approach in proposal development, strategic planning, sales, digital marketing, product development, and pricing, creating profitable opportunities in the market.

Deep knowledge in the digital marketing Adtech universe, with experience in Advertising Agency and Publisher. Comprehensive experience in Account Management, Sales, Operations, and Adtech. Creation and development of strategies, products, services, and monetization and pricing models. Leadership of teams with a “hands-on” and motivational style.

Panels

The future of CTV identity resolution

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Speakers

Key topics 2024

Retail media + CTV: a win-win combination?

The future of CTV identity resolution

The big Brazilian ad buyers roundup

In-game advertising and partnerships: here to play

The road to multi-currency measurement in Brazil

Viewer ad experiences for a new generation

Media Partners

NXT Media Days Brasil

Collocated Events

Why attend our event?

Our Research Highlights

Netflix strikes first and grows like never before in Latam

Pay TV in Latin America: is super-aggregation the way forward?

Venue

Venue

Home

Speakers

Key topics 2024

Retail media + CTV: a win-win combination?

The future of CTV identity resolution

The big Brazilian ad buyers roundup

In-game advertising and partnerships: here to play

The road to multi-currency measurement in Brazil

Viewer ad experiences for a new generation

Sponsors

Media Partners

NXT Media Days Brasil

Collocated Events

Why attend our event?

Our Research Highlights

Netflix strikes first and grows like never before in Latam

Pay TV in Latin America: is super-aggregation the way forward?

Venue

Venue