Agenda
Agenda
-
Tuesday
December 3, 2024
| 9:45 AM |
Registration 30 minutes |
| 10:15 AM |
Retail media + CTV: a win-win combination? 45 minutes 
|
| 11:00 AM |
Coffee Break & Networking 30 minutes |
| 11:30 AM |
The future of CTV identity resolution 45 minutes 
|
| 12:15 PM |
The big brazilian ad buyers roundup 45 minutes 
|
| 1:00 PM |
Lunch & Networking Sponsored by Amagi Ads+ by AD Digital 60 minutes |
| 2:00 PM |
The road to multi-currency measurement in Brazil 45 minutes 
|
| 2:45 PM |
In-game advertising and partnerships: here to play 45 minutes 
|
| 3:30 PM |
Viewer ad experiences for a new generation 45 minutes 
|
| 4:15 PM |
Caffeine Connect 30 minutes |
Registration
December 3, 2024, 9:45 AM - 10:15 AM
Retail media + CTV: a win-win combination?
December 3, 2024, 10:15 AM - 11:00 AM
- Partnership models between retailers, Smart TVs & OTTs
- Interactive and shoppable TV ads
- High-precision data-driven activation and conversion
- From in-store to in-show: physical + OTT campaign integration
Coffee Break & Networking
December 3, 2024, 11:00 AM - 11:30 AM
Coffee Break & Networking
The future of CTV identity resolution
December 3, 2024, 11:30 AM - 12:15 PM
- Dealing with overlapping STB addressable and CTV data
- The need for unified identity and greater currency accountability
- Pushing ad tech to increase transparency while maintaining privacy
- CTV as the perfect platform for measurement and optimization
The big brazilian ad buyers roundup
December 3, 2024, 12:15 PM - 1:00 PM
- Are brands planning CTV and linear budgets together?
- KPIs to find the right audiences and monitor impact
- Reach evaluation and deduplication analysis
- The rise in performance-based, custom creatives in CTV
Lunch & Networking Sponsored by Amagi Ads+ by AD Digital
December 3, 2024, 1:00 PM - 2:00 PM
Lunch & Networking Sponsored by Amagi Ads+ by AD Digital
The road to multi-currency measurement in Brazil
December 3, 2024, 2:00 PM - 2:45 PM
- How, when and who will solve cross-platform measurement?
- Will measurement panels survive?
- Identity spines, first-party data and clean rooms
- Addressing the OEM walled garden dilemma
In-game advertising and partnerships: here to play
December 3, 2024, 2:45 PM - 3:30 PM
- Partnership models between game publishers and brands
- Ad products and integrations that enhance gaming experience
- Programmatic trading of free-to-play (F2P) inventory
- Is crossplay the new cross-platform measurement nightmare?
Viewer ad experiences for a new generation
December 3, 2024, 3:30 PM - 4:15 PM
- Unification of linear, streaming and social media strategies
- Ad-funded monetization of Premium OTT content
- Trends in CTV content consumption and impact on ad user experience
- Optimization of addressable campaigns
Caffeine Connect
December 3, 2024, 4:15 PM - 04:45 PM
Caffeine Connect