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Leo Khéde

Head of Ad Sales

Netflix

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Leo Khéde

Head of Ad Sales

Netflix

About the speaker

Leo Khéde - Head of Ad Sales, Netflix

Bruno Gomes

Head of Sales and Brand Partnerships for Latin America

Tastemade

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Bruno Gomes

Head of Sales and Brand Partnerships for Latin America

Tastemade

About the speaker

Head of Sales and Brand Partnerships for Latin America at Tastemade since 2021, a California-based company, since 2021. Tastemade launched its FAST channels in the US in 2018 and in Brazil and Mexico in 2020. Prior to that, he worked at Porta dos Fundos, GPC, and Editora Abril. Long: Development of the commercial area and products of Brand Publishing and Branded Content in companies such as GPC, from London, in major projects with companies such as Unilever and Danone, Porta dos Fundos (Paramount). Since April 2021, Head of Sales and Partnership at Tastemade, responsible for Latin America, managing a team based in Brazil, Argentina, and Mexico. Graduated in Advertising and postgraduate in Communication with the market. Media and marketing university professor.

Ana Paula Duarte

PC Digital Media Commerce Lead Latam + Brazil Media

Unilever

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Ana Paula Duarte

PC Digital Media Commerce Lead Latam + Brazil Media

Unilever

About the speaker

Ana Paula Duarte - PC Digital Media Commerce Lead Latam + Brazil Media, Unilever

Augusto Azevedo

Information &Technology Architecture Sr. Manager, Globo

Moderator

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Augusto Azevedo

Information &Technology Architecture Sr. Manager, Globo

Moderator

About the speaker

Augusto Azevedo is a seasoned professional with over 20 years of experience in the Information Technology sector, holding a strong academic background that includes an undergraduate degree, postgraduate studies, and an MBA in IT. Since 2009, he has been with Globo, where he leads the Corporate Architecture team, focusing on defining high-impact technology solutions. For the past five years, he has been dedicated to developing technology strategies for Globo's advertising sector, closely monitoring trends in the advertising market and driving innovations that bridge technology and business. His expertise includes leading multidisciplinary teams and implementing solutions that enhance the organization’s efficiency and competitiveness in the digital landscape.

Eduardo Teixeira

Creative Brand Solutions Director

Warner Bros. Discovery

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Eduardo Teixeira

Creative Brand Solutions Director

Warner Bros. Discovery

About the speaker

With over 18 years of experience in the entertainment industry, this advertising professional holds a degree from Faculdade Cásper Líbero and has completed specializations in Behavioral Trends at ESPM and Audiovisual Production at New York University. He has led projects that have won international awards such as Cannes, GEMA Awards (formerly PromaxBDA), and Effie. Having worked in operations, strategic planning, and marketing, he currently leads the Creative Brand Solutions area, curating and developing projects with advertisers that involve WBD IPs and the Max streaming service. Additionally, he drives independent initiatives within the organization as a Diversity, Equity & Inclusion advocate.

Celia Kakitani

Ad Sales Director

Paramount

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Celia Kakitani

Ad Sales Director

Paramount

About the speaker

Celia Kakitani leads the Ad Sales department at Paramount in Brazil. Before joining Paramount Brazil in February 2024, Celia worked at various media companies in Brazil and Miami (USA), including Globosat, Discovery Networks, WarnerMedia (Turner), AMC Networks, Scripps Networks Interactive, Tastemade, and Spray Media/Quebrando o Tabu. She began her career as an Ad Sales Account Executive at Globosat and, based on strong sales results, grew to become a leader in Ad Sales. Although most of her career has been in this area, Celia also worked in the programming department at Cartoon Network Latam while living in Atlanta (USA). Celia holds a master's degree in advertising and marketing from the Escola Superior de Propaganda e Marketing (São Paulo, Brazil).

Marcia Esteves

CEO and Partner

Lew'LaraTBWA I ABAP President

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Marcia Esteves

CEO and Partner

Lew'LaraTBWA I ABAP President

About the speaker

Marcia Esteves is one of the few women holding a CEO position in advertising and communication agencies in Brazil. She is the CEO & Partner at Lew’LaraTBWA and has over 20 years of experience in the agency market, contributing to the development of various brands. Under her leadership, the agencies she has worked with have achieved the highest recognitions, from Grand Prix and Lions at Cannes, Effie, and El Ojo, to being nominated for the Caboré Award. As a professional, she was recognized as one of the 50 Women of Impact in Latin America in 2023 by Bloomberg Línea, received the Troféu Garra for Market Leadership by APP, was named an Icon of Advertising at the Affonso Serra Award, and was honored as a Woman to Watch and Advertising Professional of the Year. She has also been among the most admired professionals in the communication market in 2020 and 2022 (Scopen) and is a member of the Hall of Fame of the Brazilian Marketing Academy (ABRAMARK). She is also the President of the Brazilian Association of Advertising Agencies (ABAP), Vice President of the Amcham Board, and Advisor to the Women's Entrepreneur Network (RME).

Raiff Chaves

CEO

eBrainz

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Raiff Chaves

CEO

eBrainz

About the speaker

Raiff Chaves was a professional eSports player and played a key role in founding paiN Gaming, one of the leading eSports clubs in the Americas. He is currently an entrepreneur and the CEO of eBrainz, a live marketing company that leverages gaming culture to create innovative experiences, reflecting the company's 'next level' positioning. With over 13 years of experience in the gaming industry, he has worked with various renowned brands, including Unilever, Acer, Nestlé, Santander, Ubisoft, Twitch, and ENO, among others.

Marcello Berland

Commercial Vice President

Grupo Multi

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Marcello Berland

Commercial Vice President

Grupo Multi

About the speaker

Marcello Berland is a seasoned executive with over 24 years of distinguished experience in leading business transformation within Retail Sales and eCommerce marketplace operations across Brazil and Latin America. As the Commercial Vice President at Grupo Multi, Marcello oversees the organization's sales strategy, pricing and commercial operations across various channels for a wide range of products, driving the development of consumer electronics brands such as Multi, Pulse, DJI, Toshiba, Razer, and Targus. Marcello's career spans senior and C-level positions at prominent companies including McKinsey & Company, Shopee (Sea Ltd), Ripley, and Schincariol (Heineken). His academic credentials include degrees in Business Administration, Economics, and Digital Product Management from esteemed institutions such as Wharton and Babson in the USA, Nuclio Digital School in Spain, and FGV and USP in Brazil. Fluent in English, Spanish, and Portuguese, Marcello brings a global perspective to his leadership roles.

Vitor Miguel

VP of Data & Business Growth

WMcCann

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Vitor Miguel

VP of Data & Business Growth

WMcCann

About the speaker

Vitor Miguel has a consistent trajectory in digital marketing, focusing on performance, data and martech. In 2023, he served as executive marketing and performance manager at Banco PAN. Previously, between 2021 and 2022, he was performance director at WMcCann. In 2024, he returned to WMcCann, opening a new position at the agency: vice president of Data & Business Growth. Participating in and leading implementation projects that cover tools such as WhatsApp, Adobe Analytics, Target, CMS, MMPs, as well as data integration through APIs, in addition to monitoring and optimizing media strategies, Vitor also has experience at Accenture Interactive , having contributed to the acceleration of the digital businesses of brands such as Chevrolet, Seara, Vivo, HP (Brazil and LATAM), Banco do Brasil, Chilli Beans, Wine, among others.

Juliana Vilhena Nascimento

Chief Revenue Officer (CRO) & Managing Director

FCB Brasil; FCB/SIX

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Juliana Vilhena Nascimento

Chief Revenue Officer (CRO) & Managing Director

FCB Brasil; FCB/SIX

About the speaker

Juliana Vilhena Nascimento is the Chief Revenue Officer at FCB and Managing Director of FCB/SIX, the group's conversational communication unit. With a background that intersects operations, strategy, and technology, she has worked at agencies like F.biz, R/GA, and AlmapBBDO, leading operations for brands such as Stellantis (FIAT, Abarth, RAM, Peugeot, Citroen, and Jeep), Visa, Omo, Comfort, Bradesco Seguros, Nivea, Samsung, Motorola, HP, among others. She is also the President of the Grupo de Atendimento e Negócios for the 2024/25 term, a CONAR advisor, and a columnist for B9 and Women to Watch. In her spare time, she enjoys walking Valentino (her furry son!), devouring books and series, and escaping from São Paulo to explore the world.

Renata Fernandes

Digital Advertising Products Director

Globo

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Renata Fernandes

Digital Advertising Products Director

Globo

About the speaker

Renata Fernandes is the Director of Digital Advertising Products at Globo. She holds a degree in Journalism from UERJ and a postgraduate degree in Media Management from the University of Westminster. She has been working in the digital ecosystem for over ten years. She has led areas of digital media product creation and development, digital transformation, business intelligence, and consumer data. She is currently responsible for developing the strategic digital vision for advertising products.

Marcelo Souza

Director of Technology for Integrated Advertising Business (Ad Tech)

Globo

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Marcelo Souza

Director of Technology for Integrated Advertising Business (Ad Tech)

Globo

About the speaker

Technology Director responsible for the development of Globo's digital products, including globo.com, G1, globoesporte.com, Gshow, Cartola, Globoplay, Canais Globo (Globosat Play), Premiere Play, and Combate Play.

Flávia Drummond

Marketing, Growth & CX Director

Farmácias Pague Menos

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Flávia Drummond

Marketing, Growth & CX Director

Farmácias Pague Menos

About the speaker

The executive has expertise in long-term brand building and reinforcement, omnichannel platform management, and enhancing the customer experience by placing the consumer even more at the center of the business, anticipating their needs and desires. With a career focused on Marketing and CRM, the executive has worked at companies such as Multilaser, Ri Happy, Vigor, Terra, Habib's, and Magalu.

Mario Casanova

Executive Marketing Manager

Swift (JBS)

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Mario Casanova

Executive Marketing Manager

Swift (JBS)

About the speaker

Alexandra Mendonça

Director of Retail Media

Casas Bahia Ads

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Alexandra Mendonça

Director of Retail Media

Casas Bahia Ads

About the speaker

Alexandra Mendonça, Director of Retail Media at Casas Bahia Ads. With over 18 years of experience in digital media, she has worked at Grupo RBS, Abril, Mercado Livre, and Americanas, where she led retail advertising for the past 10 years, being one of the pioneers in introducing Retail Media to the Brazilian market. She was previously at Google as Head of Product Partnerships for Google Shopping. Alexandra holds an MBA from Fundação Dom Cabral, a Master's in Marketing from ESPM, and an International module from EADA. She is also a guest professor for the MBA in Digital Business and E-commerce at PUC-RS.

Ariane Finavaro

General Channels & Engagement Director

BETC Havas

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Ariane Finavaro

General Channels & Engagement Director

BETC Havas

About the speaker

Professional with over 20 years of experience in Brazilian and multinational companies, with extensive expertise in all media, from digital and social media to traditional media. Currently pursuing an MBA in AI, Data Science, and Big Data, holds an MBA in Marketing from ESPM and Florida International University, and a Bachelor's degree in Social Communication from Cásper Líbero. Currently serving as General Media Director at BETC Havas and Head of the Data & Insights Hub, managing major clients such as Reckitt, TIM, Assaí, RedBull, Stellantis, LVMH, among others. Previously worked as Media Director at JWT (now VML), handling accounts for Unilever and J&J. Passionate about communication and media strategy, using data to generate insights and develop effective campaigns. Skilled in negotiation and leadership, with a focus on innovation and team development.

Beatriz Ribeiro

Senior Media Director

David The Agency

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Beatriz Ribeiro

Senior Media Director

David The Agency

About the speaker

Beatriz Ribeiro - Senior Media Director, David The Agency

Natália Calixto

Consumer Value Management Director

Grupo Boticário

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Natália Calixto

Consumer Value Management Director

Grupo Boticário

About the speaker

Consumer Value Management Director at Grupo Boticário, with over 12 years of experience in her areas of expertise. She is currently responsible for the consumer value management strategy for all the brands within the Group. Natalia holds a degree in Pharmacy from the University of São Paulo (USP) and an MBA in Administration and Marketing. She has previously worked at companies such as Google and Electrolux.

Mariana Areia

Head of Media - Account Group: Boticário, OLX & SC Johnson

AlmapBBDO

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Mariana Areia

Head of Media - Account Group: Boticário, OLX & SC Johnson

AlmapBBDO

About the speaker

Experienced Head of Media with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Advertising, Integrated Marketing, Integrated Media, and Media Research. Strong marketing professional with a Master's degree focused in Marketing from Ibmec Business School.

Fernanda Saboya

Marketing Director/ consumer connections

Heineken

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Fernanda Saboya

Marketing Director/ consumer connections

Heineken

About the speaker

Fernanda Saboya is an advertising professional with a degree in Social Communication from UFRJ and an MBA in Business Management from Ibmec. She is currently the Director of Consumer Connections at Heineken Group. With a 17-year career, she has worked at start-ups, agencies, and large companies, always focusing on marketing, media, and technology. She led the media and BI department at Coca-Cola for 5 years and, for the past 2 years, served as the General Manager of Editora Melhoramentos, overseeing a turnaround and digital transformation process. She has worked with various industry organizations (ABA, Grupo de Mídia, Cenp) and is currently a Board Member of BCMA (Branded Content Marketing Association).

Guilherme Arruda

Sr. Marketing Director, South America

General Motors

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Guilherme Arruda

Sr. Marketing Director, South America

General Motors

About the speaker

Executive with over 20 years of experience in various sales and business development roles in media and technology companies, including Google and Telefonica. As a talent developer, I have led high-performance teams that deliver value to clients across sectors such as Automotive, Retail, Technology, CPG, and the Advertising Agency market. Responsible for marketing strategy, planning and execution for the following areas: Branding, Content & Experience, Media, Events, CRM and Digital Tools for South America.

Monica Romano Ingala

Operations & Content Monetization Manager Latam

Ubisoft

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Monica Romano Ingala

Operations & Content Monetization Manager Latam

Ubisoft

About the speaker

With 10 years of experience in the gaming industry, she holds a degree in Business Administration and a Master's in Marketing and Digital Business Intelligence. She has led special projects, such as the launch of a new streaming platform, loyalty programs, and content monetization initiatives. Additionally, she manages the distribution and production operations for physical games in Latin America. Currently, she serves as the Operations and Content Monetization Manager at Ubisoft Entertainment.

Edgar Rosa

Ad Sales Streaming & FAST Channels Director

NxTV

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Edgar Rosa

Ad Sales Streaming & FAST Channels Director

NxTV

About the speaker

Executive with over 30 years of experience in the commercial areas of some of the main media companies (Warner Bros. Discovery (Turner), Globosat Channels, MTV, Editora Abril, and Estadão). Led commercial teams and supervised the relationship of the media with the advertising market for advertising and affiliate sales, working with linear channels and digital content of AMC Networks. Currently works as Director of Ad Sales and Content on the streaming platform and FAST channels of NxTV.

Karin Ribeiro

Digital Business Manager

SBT

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Karin Ribeiro

Digital Business Manager

SBT

About the speaker

Executive specialized in Digital Transformation, Sales, and Digital Marketing, results-oriented. Extensive experience in building products and services for digital marketing solutions, with a special focus on Publishers. Adopts a consultative approach in proposal development, strategic planning, sales, digital marketing, product development, and pricing, creating profitable opportunities in the market. Deep knowledge in the digital marketing Adtech universe, with experience in Advertising Agency and Publisher. Comprehensive experience in Account Management, Sales, Operations, and Adtech. Creation and development of strategies, products, services, and monetization and pricing models. Leadership of teams with a "hands-on" and motivational style.