About the Speaker

Marcia Esteves is one of the few women holding a CEO position in advertising and communication agencies in Brazil. She is the CEO & Partner at Lew’LaraTBWA and has over 20 years of experience in the agency market, contributing to the development of various brands. Under her leadership, the agencies she has worked with have achieved the highest recognitions, from Grand Prix and Lions at Cannes, Effie, and El Ojo, to being nominated for the Caboré Award. As a professional, she was recognized as one of the 50 Women of Impact in Latin America in 2023 by Bloomberg Línea, received the Troféu Garra for Market Leadership by APP, was named an Icon of Advertising at the Affonso Serra Award, and was honored as a Woman to Watch and Advertising Professional of the Year. She has also been among the most admired professionals in the communication market in 2020 and 2022 (Scopen) and is a member of the Hall of Fame of the Brazilian Marketing Academy (ABRAMARK). She is also the President of the Brazilian Association of Advertising Agencies (ABAP), Vice President of the Amcham Board, and Advisor to the Women's Entrepreneur Network (RME).